Map the gap
Where AI recommends someone else.
CREATIVE INTELLIGENCE FOR THE AI ERA
SHAPING BRANDS
IN THE AI ERA.
Discover how AI perceives and recommends your brand. Monitor sentiment, competitors and emerging narratives. Reverse engineer AI's decision-making process to uncover the value systems driving its recommendations.
Powered by
AI DECISION INTELLIGENCE
Know whatAI values.
Shape what it recommends.
Uncover the rationale behind AI recommendations.
37% cheaper to beat +0.5 pt customer reviews gap
Trust can outweigh price
Reviews shift preference
THE INTELLIGENCE LAYER
The signals
behind influence.
See how AI finds, describes and recommends brands, then turn those signals into strategy, creative and measurable change.
THE COMPLETE PICTURE01 / 03 — 03 / 03
01
Observe.
How your brand shows up.
Discovery
Where AI mentions and recommends you, which sources it cites, and where you are missing from the answer.
Perception
How AI describes your brand, the tone around it, and which attributes it associates with your offering.
Protection
Inaccurate claims, misleading narratives and repeated false associations that may shape AI answers.
02
Decode.
What shapes the answer.
Competition
Who AI recommends alongside you, where rivals win the answer, and which gaps you can close.
Decision
The rationale behind recommendations: what AI appears to value when it chooses one brand over another.
Audience
How answers shift across buyer contexts, products, markets and the models people ask.
Evidence
The pages, reviews and third-party sources that show up when AI explains or recommends a brand.
03
Act.
Turn intelligence into influence.
Impact
Turn gaps into briefs and priorities, then reassess how AI represents your brand after you act.
HUMAN DESIRES × MACHINE DECISIONS
A new mind is shaping what we buy.
Every AI recommendation reflects a set of priorities, trade-offs and signals that brands rarely get to see.
Zoowa reverse-engineers the decision-making process, revealing what AI values, why certain brands outperform others and how those priorities shift across audiences and markets. This intelligence exposes opportunities to influence the decisions that matter.
THE ANATOMY OF AN ANSWERCONCEPT / 01
A conceptual illustration, not observed model internals.
- 01HumanIntent
- 02MachineEvaluation
- 03MarketComparison
- 04ResultRecommendation
HUMAN PERSPECTIVES
AI Recommendations Are Personalized.
What AI recommends depends on who's asking, what they value, where they are and which AI model they use. Zoowa helps brands understand how AI evaluates them across their target audiences, uncovering what drives recommendations, where competitors are winning and the gaps holding them back.
FOR BRANDS & CREATIVE TEAMS
Turn insight
into impact.
See why AI favours competitors, which claims it repeats and what proof it cites. Use those gaps to shape campaigns, content and product positioning.
Build the brief
The message and evidence needed to address it.
Test the shift
What AI recommends after changes.
A BROADER VIEW
Beyond visibility.
Understand the full picture: perception, competition, emerging narratives and the values that shape recommendations.
AI presence & description
GEO / AEO performance
Competitor analysis
Misinformation detection
Value-system analysis
Market & persona insights
Sentiment & narrative monitoring
Actionable recommendations
The intelligence behind influence
BEYOND DISCOVERY
From being recommended
to being ready to transact.
Move from recommendation to action with agent-ready experiences.
Explore Zoowa Build
AI can understand and recommend businesses differently depending on the question, the information available, and the sources it encounters. Zoowa helps you see where competitors appear, what may be contributing to their inclusion, and where your own presence is weaker.
Zoowa shows how AI understands your business, what it values in each product and offering, which products and services it connects to you, who it recommends alongside you, and which sources appear to shape those answers. It also tracks sentiment, repeated misinformation and the source of each claim.
Yes. A business can be well represented overall while specific products or services are overlooked. Zoowa measures AI visibility for each product and offering, not only for the brand, so you can see which offerings are recommended, which are missing, and where opportunities exist.
Yes. Zoowa shows which brands AI recommends for relevant customer questions, how recommendations differ across products and services, and where competitors are gaining attention that your brand could be capturing.
Yes. Zoowa analyses the questions customers ask when researching products, comparing providers and making buying decisions. It identifies where your brand appears, where it is absent, and which questions represent opportunities to improve your presence.
When customers ask AI what to buy, which provider to choose or which product suits their needs, the brands included in the answer have an opportunity to be considered. Zoowa helps you identify where your brand is missing from those decisions and where competitors may be capturing demand.
From more than your website. Zoowa identifies the sources appearing in the AI answers you assess, including your own pages, reviews, directories, industry sources and third-party references. This helps you understand what information may be shaping how AI represents your business.
Yes. Zoowa turns its findings into prioritised actions, helping your team identify gaps in content, product information and the sources AI uses to understand your business. Your team or agency can act on those findings, make targeted improvements and reassess the results.
Yes. Zoowa lets you assess AI recommendations against different customer needs, buying contexts and relevant South African market segments. This helps you understand how recommendations can differ depending on what customers are looking for and the circumstances in which they buy.
Zoowa is designed to assess how leading AI platforms understand, compare and recommend brands, products and services. The platforms available depend on your assessment configuration, helping you understand how your business appears across the AI experiences relevant to your customers.
Zoowa captures and analyses AI responses to the questions you track, helping you examine brand mentions, recommendations, competitor visibility and supporting sources. Results reflect the responses observed during an assessment, recognising that AI answers can vary across models, questions and time.
No. SEO helps your business compete in search. Zoowa focuses on how AI represents, compares and recommends your business when customers ask questions directly. The two approaches can complement each other.
Customer questions are shaped by where people live, what they need and the market they buy in. Zoowa helps you analyse AI recommendations using South African context, local terminology, relevant competitors and customer intent.
Improvements depend on the gaps identified, the changes made and how AI platforms subsequently interpret the available information. Zoowa helps you prioritise actions and monitor results over time, but improvements in AI recommendations are not guaranteed.
AI answers change as models, sources, competitors and your own presence change. Zoowa is designed around a continuous cycle: diagnose, prioritise, act and reassess. Regular assessments help your team track changes and identify new opportunities.